Privacy Policy

This Privacy Policy describes how The Mindfull App ("we", "us", "our", or "the App") collects, uses, stores, shares, and protects your personal information when you use The Mindfull App, our website, and any related services (collectively, "Services").

By accessing or using our Services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy and our Terms of Service. If you do not agree with this Privacy Policy, you must discontinue use of our Services immediately.

1. Information We Collect

• Account Information: When you create an account (via email, Apple, Google, or other authentication providers), we collect your name, email address, authentication credentials, and profile information. If you use Apple's "Hide My Email" feature, we will use the unique email address provided by Apple to identify your account.
• User-Generated Content: We collect and store information you voluntarily submit through the app, including but not limited to contact names, birthdays, anniversaries, notes, reminders, events, and other personal data you choose to input. If you use features that allow collection of information from third parties (such as shareable links), that information is stored in your account only with your explicit action.
• Usage Data: We automatically collect information about your interactions with the Services, including features accessed, session duration, login times, click patterns, navigation paths, and other behavioral analytics. This data may be collected through cookies, web beacons, and similar tracking technologies.
• Device Information: We collect technical information about your device, including device type, model, operating system version, browser type, unique device identifiers, IP address, mobile network information, time zone, and app version.
• Third-Party Authentication Data: When you authenticate through third-party providers (Apple, Google, etc.), we receive information they share with us in accordance with their policies, typically including your name, email address, and profile picture.
• Payment and Subscription Information: Subscription payments are processed by Apple App Store or Google Play Store. We do not collect, store, or process your full payment information. We may receive transaction identifiers, subscription status, purchase dates, and renewal information from these platforms.
• Communications: When you contact us for support, feedback, or other inquiries, we collect and retain your communications, including email correspondence, support tickets, and any information you provide.
• Location Data: We may collect approximate location data based on your IP address or device settings to provide localized features and comply with regional requirements. We do not collect precise GPS location unless explicitly required for a specific feature you enable.

2. How We Use Your Information

We use the information we collect for the following purposes:

• Service Provision: To provide, operate, maintain, and improve the Services, including syncing data across your devices and delivering core functionality.
• Personalization: To personalize your experience, including customized reminders, notifications, recommendations, and content based on your usage patterns and preferences.
• Subscription Management: To process, verify, and manage subscriptions, purchases, and billing through Apple App Store and Google Play Store.
• Account Administration: To create, maintain, and secure your account, authenticate your identity, and provide customer support.
• Security and Fraud Prevention: To detect, prevent, and respond to fraud, security incidents, technical issues, and illegal activities, and to enforce our Terms of Service.
• Analytics and Improvement: To analyze usage patterns, conduct research, perform statistical analysis, and develop new features. We anonymize or aggregate data when possible for these purposes.
• Communications: To send you service-related announcements, updates, security alerts, and support messages. With your consent, we may also send promotional materials, which you can opt out of at any time.
• Legal Compliance: To comply with applicable laws, regulations, legal processes, and governmental requests, and to protect our rights and the rights of others.

3. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties. We may share your information in the following limited circumstances:

• Service Providers: We share information with trusted third-party service providers who perform services on our behalf, including cloud hosting, database management, analytics, push notifications, email delivery, customer support, and infrastructure services. These providers are contractually obligated to protect your information and may only use it to provide services to us.
• Legal Obligations: We may disclose your information if required by law, court order, subpoena, or other legal process, or if we believe disclosure is necessary to: (a) comply with legal obligations; (b) protect our rights, property, or safety or that of our users or the public; (c) detect, prevent, or address fraud, security, or technical issues; or (d) enforce our Terms of Service.
• Business Transfers: In the event of a merger, acquisition, reorganization, sale of assets, bankruptcy, or other business transaction, your information may be transferred to the successor entity. We will provide notice and may require the successor entity to continue to honor this Privacy Policy.
• With Your Consent: We may share information with third parties when you explicitly direct us to do so, such as when using sharing features or connecting third-party integrations.
• Aggregated or Anonymized Data: We may share aggregated, de-identified, or anonymized information that cannot reasonably be used to identify you for research, marketing, analytics, or other purposes.

4. Account Deletion

You may delete your account at any time through the app settings or by contacting us at support@themindfullapp.com. Upon account deletion, we will permanently delete all your personal information and user-generated content from our active databases within 30 days. Please note that: (a) account deletion is irreversible and cannot be undone; (b) some information may be retained in backup systems for up to 90 days before permanent deletion; (c) we may retain certain information as required by law or for legitimate business purposes (such as fraud prevention); and (d) anonymized or aggregated data may be retained indefinitely.

5. Data Retention

We retain your personal information only for as long as necessary to provide the Services, fulfill the purposes described in this Privacy Policy, or comply with legal obligations. Retention periods vary depending on the type of information and the purpose for which it was collected. Account information and user-generated content are retained until you delete your account. Usage data and analytics may be retained in anonymized form indefinitely. Support communications are typically retained for up to 3 years. Upon account deletion or upon request, we will delete or anonymize your information as described in Section 4, except where retention is required by law or for legitimate business purposes such as fraud prevention, dispute resolution, or enforcing our agreements.

6. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information:

• Access and Portability: You may request access to your personal information and, where technically feasible, receive a copy in a structured, machine-readable format.
• Correction: You may update or correct inaccurate or incomplete information directly in the app or by contacting us.
• Deletion: You may request deletion of your personal information, subject to certain legal exceptions (such as fraud prevention or legal compliance).
• Opt-Out of Marketing: You may opt out of promotional communications at any time by using the unsubscribe mechanism in our emails or adjusting your notification preferences in the app. You cannot opt out of service-related communications.
• Do Not Sell/Share: We do not sell or share your personal information for targeted advertising purposes. If applicable laws require a formal opt-out mechanism, you may exercise this right by contacting us.
• Regional Rights: Residents of the European Economic Area (EEA), United Kingdom (UK), California, and other jurisdictions may have additional rights, including the right to object to processing, restrict processing, withdraw consent, and lodge complaints with supervisory authorities. California residents may request information about data disclosures to third parties once per year.

To exercise any of these rights, please contact us at support@themindfullapp.com. We will respond to your request within the timeframes required by applicable law. We may request verification of your identity before processing your request.

7. Children's Privacy

The Services are not intended for children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13 without parental consent, we will take steps to delete that information as soon as possible. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at support@themindfullapp.com.

8. Security

We implement reasonable technical, administrative, and physical security measures designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include encryption of data in transit and at rest, secure authentication protocols, access controls, regular security assessments, and employee training. However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials and for any activity under your account. Please notify us immediately of any unauthorized access or use of your account.

9. International Data Transfers

If you are accessing the Services from outside the United States, your information may be transferred to, stored, and processed in the United States or other countries where our service providers operate. These countries may have data protection laws that differ from those in your jurisdiction. By using the Services, you acknowledge and consent to the transfer of your information to the United States and other countries. Where required by law, we implement appropriate safeguards for international data transfers, such as standard contractual clauses or other approved mechanisms.

10. Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to collect usage data and improve the Services. Cookies are small data files stored on your device. You may disable cookies through your browser settings, but this may limit your ability to use certain features. We may use both session cookies (which expire when you close your browser) and persistent cookies (which remain until deleted). We may also use third-party analytics services that use cookies to help us understand how users interact with the Services.

11. Changes to This Policy

We reserve the right to modify this Privacy Policy at any time. We will provide notice of material changes by updating the "Last Updated" date and, where appropriate, notifying you via email or in-app notification. Your continued use of the Services after changes become effective constitutes acceptance of the updated Privacy Policy. We encourage you to review this Privacy Policy periodically. If you do not agree to the changes, you must stop using the Services and may delete your account.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at support@themindfullapp.com.